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What happened to Ouya Game Console?
Ouya, a video game console the size of a Rubik’s cube wanted to achieve something from its conception. They wanted to open the last closed platform, television.
It was also set to raise 0,000, in the Kickstarter crowdfunding site and exceeded that goal without problems. In its first two days of the campaign, it raised two million dollars and finally obtained .5MM, for its development.
The console arrived at the market with the JellyBean version of Android as its operating system. Part of its appeal was that users could root it at will without losing the warranty.
The passion for video games of Julie Uhrman, founder and CEO of Ouya, led her to play on various platforms, but she always wanted to return to one: TV. That’s why she decided to promote this initiative.
The project was born in 2012, but the console was a commercial fiasco. In 2015, it was acquired by the video game company Razer and survived until June 2019, when that company decided to end it.
What happened? This is Company Forensics: Ouya.
#slidebean #startups #Ouya
How was this console? – 3:48
Competition – 5:22
Allies – 7:28
What went wrong for this console? – 9:26
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Video Rating: / 5
I think ouya was simply naive
if you can play mini games everywhere and everytime… why hook it up to a tv for 130?
I have a start up that dissuades others from creating a start up. It's a money saver
I wonder if you could watch Quibi on it???
First of all it wasn't good idea. Only advanteges is that mobile games are mobile. Why u want to place mobile games on tv
I remember some backers still hadn't received their units EVEN though they were releaed commerially and on store shelves. Shameful.
33.6 m dollars and yet the console was still dumpster fire
The company name "Xiaomi" was pronounced as "Zhee-ao-me" not "zha-yo-me".
I'd have second thoughts about a video game product if the "passionate gamer" CEO looked like a middle aged mom.
Why the ouya failed from a simple gamer perspective. Look at it like this: PC Gamers are willing to pay for rigs where only the graphics card costs over 6 times more than the ouya. Console Gamers often will upgrade immediately to newer versions or even collect more gear for their console, because they fanboy over it. It's not about making cheap consoles and games. People don't play games because they are cheaper. Gaming is a highly tribal and emotional sector. Gamers want to play games regardless of price. Price is just a barrier of entry. The ouya is like going to a person that wants to buy a tesla and try selling them a bike instead.
U just talk too much. I loose interest
Huh, it seems that projects purely backed by crowdfund almost always doomed to fail, while those who succeed also got financed from other sources. I wonder why.
The graphics were OK for the time, it was a bit underpowered… but what killed it was the controller. It was garbage… so bad that there was no recovering from it. You could use a PS3 controller, but then a lot games wouldn't work.
Ouya controllers look like crappy 3rd party controllers
I remmember By the time Ouya was developed I could just mirror those games from my phone to tv-screen and play on gamepad. Why would I need extra console to do that ?!
I highly doubt that this lady had any kind of passion for video games. She seemed so out of touch every time she opened her mouth. "Out of all video game platforms, I always went back to the TV." TV isn't a platform, it's a display method. A platform is a system by which games are acquired and played. Switch, PlayStation 4, PlayStation 5, Xbox One, Steam, Epic, Stadia, these are all platforms. And what other display methods was she using? The only other ones I can think of are computer monitor, smartphone and standalone portable (like 3DS).
And I find it highly suspect that she was so enamored by the kinds of experiences that you typically play on a TV screen that her big idea was to make a device that couldn't dream of running anything even close to those kinds of games. It's almost like they didn't have any conception of the very basic fact that not all video games are created equal – they're the type to fall for those 600-in-1 plug-and-play consoles that you find in a sporting goods store clearance bin. In the end, she put disposable timewasting smartphone trash that mostly exists to give you something to do while waiting in a line onto a stage that is suited for long-form high-engagement entertainment. Just because soap operas have a stupidly large audience of housewives doesn't mean you air them during prime time. Takes a certain variety of clueless to make a mistake that flagrant.
This whole video seems to imply that Ouya just made a few whoopsies along the way, and if they had just been a bit smarterier, they might've made it big. Make no mistake: Ouya was always going to fail. Always. Didn't matter what they promised, how they marketed, or how they delivered. No matter how appealing the elevator pitch might've seemed, it was a terrible idea that simply didn't stack up to reality. I also love the part where he brings up how alternatives to Ouya sapped interest, only to not mention that those alternatives were failures themselves or at least made about as much market impact as a wet fart. Not that every device needs to reshape the industry, but Ouya positioned itself as one that would.
This is not your best video. Polish, lol…
Some people try so hard to be special.
Sorry, but Julia doesn't come off as passionate about video games. In their promotional video she just stands in front of a screen without actually showing that she is playing – and just to add insult to injury, someone is next to her probably playing for her.
And no, it's not this thing that "Women can't play video games" – it just doesn't come off as sincere marketing.
They really made an Android TV box and called it a console
Ouya failed because it was a dumb idea. Casual gamers play games on phones / tablets, hardcore gamers play on TV / PC. There's no market in between (mobile-games on TV). Interesting that they had several competitors all vying for a chunk of the same non-existent market.